UNIVERSITY HEALTH SERVICES
Despite condoms are the most effective contraceptive at preventing STIs, UT students often have unprotected sex. Research conducted by University Health Services (UHS) found that more than half of the students reported to have unprotected sex during the last 30 days.
OBJECTIVE
To decrease the number of occasions of unprotected sex among college students through increased condom usage
RESEARCH
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Secondary research on sexual activity; condom use; students’ attitude towards Sexually Transmitted Infections (STI) & Unplanned Pregnancy; services of UHS
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Interviews with Health Promotion Coordinator and Health Promotion Office Manager
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Interviews with students on campus on the location of UHS building and proximity to it. The interviews were conducted in four different locations on campus.
INSIGHTS
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UT students either don't know where the UHS building is located or think that it is too far from their regular ways
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Men care more about using contraception to prevent STIs while women are more concerned about birth control
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Drinking increases possibility of unprotected sex
STRATEGY
To increase condom usage by increasing awareness of UHS locations and services
PERSONAS
Brittany is 21-year-old, college student. She is part of a sorority and is always busy with school and her sorority duties. Brittany often goes to parties with her friends where she has unprotected sex. However, she is much more concerned about pregnancy than STIs, and does not carry condoms because she takes birth control. In addition, she does not carry condoms because in her mind it is a guy’s responsibility and if females carry it guys are going to think that they are “sluts”.
Kevin is a 22-year-old college student who doesn’t have a regular. He enjoys going to parties and usually meets girls when he is drunk. He occasionally carries condoms but when he runs out, he forgets to get a new one. He isn’t very concerned about STIs because he thinks it happens rare and he can’t name anyone who has it.
TACTICS
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Be Closer: to install the dispensers with condoms in four additional locations around campus and to inform students about those locations through campus maps and the UTexas app.
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Talk Their Language: create Snapchat filters geo targeting UT stadium to promote protected sex and to inform about dispensers’ locations.
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Make Them Know: inform students on the necessity of STIs prevention through attention grabbing posters door hangers around campus.
TAGS
TEAM
Strategy, Interviews, Secondary Research, Presentation, Personas, 48h: Crash Project
Darya Procopovich, Paula Freitas,
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